Privacy Notice - Seriously

Privacy Notice

Terms of Service

PRIVACY NOTICE

This Privacy Notice will be effective from 20 November 2022.

Introduction

This Seriously Privacy Notice (the “Privacy Notice” or “Notice”) is provided to help you understand our practices regarding how we collect, use, share, and protect personal data. In this Privacy Notice, “Seriously” refers to Seriously Holding Corp. and its subsidiaries. We may also refer to Seriously as “we” or “us”. This Privacy Notice applies whenever you visit our websites, play the games that link to this Notice, or otherwise access any of our other products and/or services, mobile applications, or any other applicable platforms and/or devices (the “Service”).

By using the Service, you agree to the collection, disclosure, storage and use of personal data as described in this Privacy Notice. If you do not want Seriously to collect, store, use or share the personal data you provide in the ways described in this Privacy Notice, you should not play Seriously’s games or use our Service.

1. Personal Data We Collect

Seriously collects personal data to fulfil one or more of its functions and activities, as described in this Privacy Notice.

A. Personal Data That You Share with Us Directly

When you use our Service (including through a social network), you may give us information directly in a number of ways, including:

  • to set up your account;
  • in response to surveys or other research we conduct;
  • to participate in contests and sweepstakes;
  • via social media;
  • by participating in group communications or chats;
  • in communications with customer support agents and account managers;
  • at conferences, conventions, and other events.
  • The information you share with us may include, for example: your age or birthday;
  • your first and/or last name;
  • your e-mail address;
  • the password you use to access our Service;
  • information about your account, a device on which you are playing one or more of our games and/or trying to access our Service, and/or other information about a request or inquiry you make;
  • other information that helps us make sure it’s you accessing your account, including as necessary for us to provide the support you request, or information you provide to help us improve our Service (such as answers to an online survey or a feedback form).

When you use our Service, you may also have an option to create a profile that other Seriously players can see. In your profile, you may be able to include information like:

  • a profile photo;
  • game username(s);
  • biographic details (like your age and/or gender);
  • a country, state, and/or city where you live
  • links to one or more social media profiles;
  • details about your gameplay (like your game progression or rewards earned).

B. Personal Data That We Get from Others

We may collect or receive information about you from other sources like third-party applications, such as an app store, third party login service, and social networks on which you play our games. We use this information along with information you provide us directly in a number of ways as described in this Privacy Notice, for example, to help you and your friends connect or to serve you advertising tailored to your interests.

If you play Seriously’s games or access our Service on connected third-party applications or connect our Service to any third-party applications, including social networks like Facebook, Seriously may receive certain information about you from the provider of the third-party application. The information we receive depends on the Seriously game you’re playing, the third-party application, your privacy settings and, if applicable, your friends’ privacy settings on that third-party application.

For example, Seriously may collect and store some or all of the following information shared by the third-party application:

  • your first and last name;
  • your profile picture or its URL;
  • your user ID number (like your Facebook ID number), which may be linked to other information like your name and profile photo, and your friends’ identifiers;
  • your friends list, which includes the user ID number and other information of your friends, like their names and profile photos;
  • the login e-mail you provided to the third-party application;
  • your physical location and that of the devices you use to access our Service;
  • your gender;
  • your birthday and/or age;
  • information about your activities on or through the third-party application;
  • other information you have shared on the third-party application;
  • any other information that you or the provider of the third-party application share with Seriously.
  • If you access our Service from a third-party application or connect our Service to a third-party application, you should also read that third-party application’s Terms of Service and Privacy Notice.

If you are unclear about what information a third-party application is sharing with us, please go to the third-party application to find out more about their privacy practices.

C. Cookies and Automated Information Collection

Cookies

Seriously, our service providers, and third parties may place cookies on your device when you access or browse the Service. A cookie is a small data file that is transferred to your device for record-keeping purposes. Information contained in a cookie may be linked to personal data. We may use cookies for purposes such as improving the quality of Seriously’s Service, making the Service easier to use, tailoring recommendations to interests and serving targeted ads. Third party advertisers may also use, place, or read cookies or other technologies as described below on your device, and those practices are subject to their own policies.

For more information on how you can opt-out of or disable cookies, please see the Your Rights section below.

Other Technologies

We, our service providers, and third parties may also employ other technologies including (i) web beacons, which may allow us to know if a certain page was visited or whether an e-mail was opened; (ii) tracking pixels, which may allow us or our advertising partners to advertise more efficiently and effectively by recognizing your device(s) on, off, and across different services and devices and identifying the source of a new installation; and (iii) local shared objects, also known as flash cookies, which may help us to reduce fraud, remember your in-game preferences, and speed up load times.

We, our service providers, and third parties may use cookies and other technologies described to collect information about your device, browser, and/or activities, such as:

  • the type of device you are using;
  • your device’s operating system and version;
  • your mobile device’s identifiers, like your MAC Address, Identifier for Advertising (IDFA), and/or International Mobile Equipment Identity (IMEI);
  • your browser type;
  • your browser and/or device language;
  • referring and exit pages and URLs;
  • platform type;
  • the number of clicks on a page or feature;
  • domain names;
  • landing pages;
  • pages viewed and the order of those pages;
  • the amount of time spent on particular pages;
  • in-game activity, including the date and time of activity.

We might connect this information with your social network ID and/or Seriously user ID.

We may use Google Analytics, Facebook Audience Insights, and/or other technologies that collect information about your behavior and demographics. For more information about Google Analytics, please visit www.google.com/policies/privacy/partners. You can opt out of Google’s collection and processing of data by going to http://tool.google.com/dlpage/gaoptout.

D. Information You Generate Playing Our Games and Using Our Communications Features

When you play our games, you generate certain information, such as information about game sessions (including timing, number and length), progress in the game (e.g, level and achievements), items collected, collaborations, and other choices you make in the game (like the way you interact with certain features or pop-ups).

You also may be able to take part in certain activities on our Service that let you communicate or share information with Seriously and/or other players. These include:

  • participating in player forums and message boards;
  • posting public comments to other players’ profiles or gameboards;
  • sending private messages or invitations, and in-game items to other players, either directly in our Service, or through our Service to their e-mail accounts;
  • chatting with other players;
  • posting photos, videos and/or drawings;
  • communicating with customer support agents and/or account managers.

You may choose to disclose information about yourself in the course of contributing player-generated content to the Service, including in its chat rooms, blogs, message boards, player “profiles” or in similar forums through mobile services and/or through third-party sites or services, posting public comments to other players’ profiles or gameboards, sending private messages or invitations to other players, either directly on our Service or through our Service to their e-mail accounts and posting photos.

Additionally, you should be aware that any personal data you submit, including videos and images, can be accessed, read, watched, collected, or otherwise used by Seriously and by other players of these forums. Seriously is not responsible for the personal data you choose to make public in any of these forums.

We may use any information you share for any purpose as described in this Privacy Notice.

Note that you should consider any information you post or otherwise share with other players through a Service or a third-party site or service as “public” and you should have no expectation that it be kept private.  Please also see Seriously’s Terms of Service for further information and guidelines about posting content through our Service.

To enable some of the social features, you may be able to import your contacts or to manually enter them so that you can locate your contacts using the Service and invite them to join you in our games or other aspects of our Service. You are responsible for getting your contacts’ permission before you give their contact details to us.

We may also get information about you from other Seriously players importing or entering their contacts.

E. Payment Information

Seriously may obtain basic information about purchases made through a third party platform or store (for example, Facebook, Apple, or Google). Our Terms of Service explain our policies and terms relevant to our charges, billing practices, third-party credits and virtual currencies.

If you purchase virtual currency or virtual items in a Seriously game on our platform, our third-party payment processors will collect the billing and payment information needed to process your charges. This may include, for example, your postal address, e-mail address, and/or payment information. Seriously’s payment processors may collect, process, store, and share information with us related to your purchases.

2.  How We Use Personal Data

Seriously may use personal data for a variety of business purposes as described in this Privacy Notice, including to fulfill our contractual obligations, complete transactions you request, comply with law, and for other legitimate business purposes, such as to:

  • create game accounts and allow gameplay;
  • operate, improve, and optimize our Service and our players’ experiences, including by measuring interest in and engagement with our Service;
  • facilitate in-game purchases;
  • personalize our Service, including to identify and suggest connections with other Seriously players, and convert connections from your social media into in-game connections;
  • enable players to communicate with each other;
  • provide technical support and respond to player inquiries;
  • authenticate and/or verify individual identities;
  • protect the safety and well-being of our players;
  • protect Seriously’s rights and property in connection with our Service;
  • address technical issues and maintain and/or enhance network and information security;
  • conduct audits, ensure internal quality control, and take safety precautions;
  • prevent, investigate, and/or prosecute fraud or potentially illegal activities and enforce our Terms of Service;
  • manage and deliver contextual and behavioral advertising;
  • notify players of in-game updates, new products, content or promotional offers;
  • administer and deliver rewards, surveys, sweepstakes, contests, gifts, and/or other promotional activities or events sponsored or managed by us or our business partners;
  • comply with our legal obligations, resolve any disputes we may have with you or other players, collect any money owed us, and enforce our agreements;
  • conduct research, including by using personal data to create de-identified and/or aggregated data. De-identified and aggregated data are not personal data and we may use and share such data for any legally permissible purposes.

Your interactions with our Service may be tracked across platforms and/or devices.

In addition to the above, if you have provided your e-mail address to Seriously, we may use it to communicate with you in a number of ways, including to respond to customer support inquiries; keep you and others informed of your gameplay, comments from friends, and in-game status and promotions; and tell you about gift and neighbor requests. Some messages, like invitations for friends to join you in a game, may include your name and profile photo. We may also send promotional messages (“Promotional Communications”) directly or in partnership with other parties. For more information on how you can opt-out of Promotional Communications, please see the Your Rights section below.

We may use technologies that (a) may be considered automated decision-making or profiling, and/or (b) include artificial intelligence to evaluate personal data that we collect (including, for example, in-game activity and communications within our Service) to improve our Service (for example, to prioritize customer support inquiries to shorten response times, personalize  the game experience, and to understand trends in response to certain features in our Service) and for other legitimate business purposes. We will not use these technologies in a way that has a legally significant impact on you, unless we have your consent or we are otherwise legally permitted to do so.

We may use personal data for any other purposes communicated to you at the point of collection, or otherwise with your consent.

3. How We Share Personal Data

We may share personal data about you between and among Seriously Holding Corp. and its subsidiaries.

Additionally, we may disclose or publish aggregated and analytical information (information about you and other players collectively that is not intended to specifically identify any individual player, for example, players between the ages of 25 and 30 who live in Chicago) and other non-personal data about our players for industry analysis, demographic profiling, marketing, analytics, advertising, and other business purposes.

In addition, we may share information (which may include personal data) with third parties (in other words, parties other than Seriously) or allow third parties to collect this information from our Service as described in this Privacy Notice.

A. Service Providers

Seriously uses its subsidiaries and other unaffiliated companies (“Service Providers”) to support the Service, for example, to assist us with processing payments, analyzing data, optimizing game play and enhancing player experience, e-mail delivery, hosting services, and managing and delivering contextual and tailored advertisements.

B. Friends and Other Seriously Players

In most Seriously games, if you play or register through a social network (for example, Facebook Connect), your social network friends may see your name, profile photo, and details about your gameplay (like your game progression or rewards earned).

. If you use our Service in response to an invitation from another player, that player may see certain information about you and your in-game activities, including when you join and the level(s) you reach within the game. Correspondingly, in many Seriously games, other players, regardless of whether they are your social network friends or not, may be able to see details about your gameplay (including the identification of any Seriously games you have played), communicate with you within our Service, and view your game profile, which may include your name or a “game name” and your profile photo. Other players may also be able to send you game requests or even friend requests through a social network and/or Seriously’s communication channels.

C. Advertising, Including Third-Party and Tailored Advertising

We may have advertising on our Service. When advertisers or ad networks place ads in our Service, they may collect or we may share the following types of information from within our Service:

  • performance data (like the number of clicks on an advertisement);
  • aggregated and/or de-identified information about players that is not intended to specifically identify any individual player (like players between the ages of 45 and 65 who live in San Francisco);
  • certain technical information (for example, IP addresses, non-persistent device identifiers such as IDFAs, and device identifiers);
  • your social network ID;
  • your in-game activity.

The information collected may be used to:

  • measure how effective ads are;
  • personalize the player experience by showing advertisements for products and services that may be more likely to appeal to you;
  • undertake web analytics (like Google Analytics) to analyze traffic and other player activity.

Advertisers or ad networks may collect this information through the use of tracking technologies like browser cookies and web beacons, and they may use a single tracking technology or multiple tracking technologies at the same time.

Please note, after clicking on a third-party advertisement, you may no longer be on a site hosted by Playtika, in an application owned by Seriously, or on the social network through which you are playing Seriously’s games.

D. Sale or Merger

In the event that Seriously undertakes efforts to engage in a business transition (including but not limited to a merger with and/or acquisition by another company, or sale of all or part its assets), we may disclose relevant information we have, including personal data, to the successor organization in the transition. We will make reasonable efforts as described in this Privacy Notice to let you know of the business transition before transferring personal data to the extent required by law.

E. Legal Compliance

We may share personal data in the following circumstances:

  • when we have a good faith belief that we have to disclose the information in response to lawful requests by public authorities, including to meet national security or law enforcement requirements, or legal process (for example, a court order, search warrant or subpoena);
  • to satisfy any laws or regulations;
  • where we believe in our sole discretion that the Service is being used in committing a crime, including to report such criminal activity or to share information with other companies and organizations for the purposes of fraud protection, credit risk reduction, and other security precautions;
  • when we believe in our sole discretion that there is an emergency that poses a threat to the health and/or safety of any person or the public generally;
  • to protect the rights or property of Playtika and other applicable third parties, including to enforce our Terms of Service.

4. Your Rights

Depending upon the applicable law where you live, you may have the right to make requests with respect to personal data that Seriously processes about you, for example to request:

  • information;
  • access;
  • correction (or rectification) of personal data that you think is incorrect;
  • erasure (or deletion);
  • an electronic copy (or portability).

You may also have the right object to certain processing, including to opt out of targeted advertising.

Seriously allows all players to submit requests via email to support@Seriously.com or through the Support page accessible from within the game.

A. Manage Information We Get from Platforms

To manage the information Seriously receives about you from a third-party platform where you play our games, like Facebook, Apple, Amazon, etc. you will need to follow the instructions for the relevant third-party application(s) for updating your information and changing your privacy settings.

B. Opting Out of Promotional Communications

If you want to stop receiving Promotional Communications from Seriously including our newsletter, you can click on the “unsubscribe” link in any promotional email from Seriously. If you want to stop receiving texts or SMS messages from us, you can also use the “unsubscribe” link or reply “STOP” to any promotional message. Please note that it may take us some time for your opt-out to become effective.

C. Opting Out of Facebook messages

If you want to stop receiving messages through our game pages on Facebook, you can turn off all messages through your Facebook “settings”.

D. Opting Out of Push Notifications

When you install our apps on your mobile device, you can choose to receive push notifications, which are messages an app sends you on your device even when the app is not on. You can turn off notifications by visiting your mobile device’s “Settings”.

Additionally, in some of our game apps, you may find an option under “Settings” to turn off push notifications.

E. Opting Out of Third-Party Tailored Advertising

In games that serve third-party tailored ads, we provide a toggle button to disable them.

For more information about tailored advertising and your choices to prevent third parties from delivering tailored web and mobile web advertising you can visit www.aboutads.info. To opt out, for businesses that participate in the Digital Advertising Alliance, you can exercise that option at www.networkadvertising.org/choices and www.aboutads.info/choices.

If you live in the EU, you can get information and exercise your choices at www.youronlinechoices.com.

These opt-out tools are provided by third parties, not Seriously. Seriously does not control, operate, or endorse these tools or the choices that advertisers and others provide through these tools. They are listed here only as a convenience for players.

In addition, if you do not want to receive third-party tailored ads, you may opt-out by adjusting the ad tracking settings on your device. You can also reset the advertising identifier (like an IDFA) from your device’s Settings, which will prevent continued use of existing behavioral data tied to the previous advertising identifier. Further, depending on the platform provider (such as Apple or Google), you may be able to download apps, such as the Digital Advertising Alliance’s “AppChoices” app, that offer to provide you with control regarding the collection and use of cross-app data for tailored advertising. Like the opt-out tools mentioned above for web, these mobile opt-out tools are provided by third parties, not Playtika. Playtika does not control, operate or endorse these tools or the choices that advertisers and others provide through these tools.

Please note that you may still receive advertisements from Seriously and third parties within Seriously’s games even if you opt out of tailored advertising; these ads will not be tailored to you.

F. Opting Out of Cookie Tracking

You can set your web browser to warn you about attempts to place cookies on your device or limit the type of cookies you allow. Flash cookies operate differently than browser cookies, and cookie management tools available in a web browser may not remove flash cookies. To learn more about and manage flash cookies you can visit the Adobe website and make changes at the Global Privacy Settings Panel.

If you disable cookies, you may lose some of the features and functionality of our Service because Playtika cookies are necessary for providing the Service.

On Seriously websites that use cookies, you can also use the cookie banner or click on the “Cookies Settings” link, to choose your preferences.

G. Do Not Track

Note that Seriously does not currently respond to Do Not Track signals, whether that signal is received on a computer or on a mobile device.

5. Children’s Privacy

You may not use the Service if you are under 13 years of age, in which case you must not create an account, access, use or download our games and/or submit any personal data through the Service or to Seriously. If you are between 13 and 18 years of age, in selected territories subject to Seriously’s sole discretion, you may use an adapted version of the Service only if your parent(s) and/or legal guardian(s) review and agree to our Terms and permit you to access and/or use our Service.

Seriously is committed to complying with laws protecting children. If you believe that your child has submitted personal data to Seriously without your consent, please contact us at support@seriously.com. Seriously will take reasonable steps to delete such information as soon as possible.

6. International Transfers, Retention, Security, Links, Updates, and How to Contact Us

A. International Transfers 

Playtika may send, access, use, and/or store personal data outside of the country or region where you live including, for example, to the United States and Israel. We may transfer personal data to our subsidiaries, vendors, business partners, and others as described in this Privacy Notice.

Laws vary from jurisdiction to jurisdiction, so the privacy laws applicable to the places where personal data is transferred to or stored, used, or processed in, may be different from the privacy laws in place where you live. When we transfer personal data outside of the location where it was collected, we put into place appropriate safeguards (including, for example, contracts) or otherwise make efforts to ensure that such transfers meet applicable local legal requirements.

By using the Service, you consent to the transfer of personal data outside of the country or region where you live. If you do not consent to such transfer, please do not use our Service.

B. Retention   

We may retain personal data for as long as you use the Service and as necessary to fulfill the purposes for which it was collected, or as necessary to comply with our business requirements and applicable laws; to comply with any legal, accounting or reporting obligations; to resolve disputes; to protect our assets; to efficiently run our business; and to enforce our agreements.

C. Security

We take reasonable steps designed to protect personal data; however, no system or network can be guaranteed to be 100% secure and therefore we cannot guarantee the security of data. To the fullest extent permitted by law, we do not accept liability for unauthorized disclosure.

D. Links to Other Sites/Apps

The Service may include links to other websites and/or applications that are owned and/or operated by others. Any information you provide on such websites and/or apps are subject to the privacy policy on such website or app, and Seriously is not responsible for the content, privacy policy, terms of use, or security practices of such site and/or app. You should review the terms and privacy policy of any site or app that you access.

E. Updates

Seriously reserves the right to amend the Privacy Notice from time to time, and Seriously encourages you to consult the Privacy Notice regularly for changes.

If we make material changes to our Privacy Notice, we will tell you by placing a notice on Seriously.com and/or BestFiends.com and/or its equivalent in-game, or, if and as required by law, by sending you a notice to the e-mail address we have on file for you, prior to the change becoming effective. We may supplement this process by placing notices on game blogs, social network pages, and/or forums and on other Seriously websites. You should periodically check  Seriously.com and/or BestFiends.com and this privacy page for updates.

F. How to Contact Us

If you have any questions, comments or concerns about our Privacy Notice or any other privacy issue please contact legalsupport@playtika.com.

If you have any questions or concerns that you think we have not adequately addressed, you may have the right to bring your question or concern to the privacy authority in the location where you live.  

7. Supplemental U.S. State Law Notice (“Supplemental Notice”)

Seriously uses and shares information as described in this Privacy Notice. The information below supplements the Privacy Notice and is intended for consumers from select U.S. states, in accordance with applicable state laws.

Collection and Use of Personal Information

“Personal Information” in this Supplemental Notice refers to any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a certain consumer or household or as otherwise defined under applicable law.

The following chart lists the categories of Personal Information we collect about players, the source of collection, and the business purposes for collection. These are also the categories of Personal Information we collected in the past 12 months and their business purposes.

A more detailed description of the particular pieces of information we collect, and their purposes is provided in this Privacy Notice.

Category of Personal Information Categories of Sources Commercial or Business Purpose
Identifiers, such as picture, account name, device ID, email address, IP address, etc.
  • Players
  • Players’ Devices
  • Data Services
  • Service Providers
  • Customer support
  • Internal analytics and reporting
  • Internal research
  • Operate our business and games
  • Game mechanics or functionality
  • Facilitate players’ social interactions
  • Debugging existing intended functionality
  • Product development/improvement
  • Maintaining and enhancing service
  • Auditing Player interaction & transactions
  • Advertising and marketing
  • Detecting/Protecting against security events
  • Player acquisition
California Customer Records (Cal. Civ. Code § 1798.80(e)) such as telephone number and payment information
  • Players
  • Data Services
  • Service Providers
  • Social Network Services
  • Customer support
  • Internal analytics and reporting
  • Internal research
  • Operate our business and games
  • Game mechanics or functionality
  • Facilitate players’ social interactions
  • Debugging existing intended functionality
  • Product development/improvement
  • Maintaining and enhancing service
  • Auditing Player interaction & transactions
  • Advertising and marketing
  • Detecting/Protecting against security events
  • Player acquisition
Protected Classification Characteristics, such as age and gender
  • Players
  • Service Providers
  • Social Network Services
  • Customer support
  • Internal analytics and reporting
  • Internal research
  • Operate our business and games
  • Game mechanics or functionality
  • Facilitate players’ social interactions
  • Debugging existing intended functionality
  • Product development/improvement
  • Maintaining and enhancing service
  • Auditing Player interaction & transactions
  • Advertising and marketing
  • Detecting/Protecting against security events
  • Player acquisition
Commercial Information, such as products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies
  • Players
  • Data Services
  • Service Providers
  • Social Network Services
  • Customer support
  • Internal analytics and reporting
  • Internal research
  • Operate our business and games
  • Game mechanics or functionality
  • Facilitate players’ social interactions
  • Debugging existing intended functionality
  • Product development/improvement
  • Maintaining and enhancing service
  • Auditing Player interaction & transactions
  • Advertising and marketing
  • Detecting/Protecting against security events
  • Player acquisition
Internet/electronic Network Information, such as website or application or advertisement browsing history
  • Players
  • Players’ Devices
  • Data Services
  • Service Providers
  • Analytic Services
  • Customer support
  • Internal analytics and reporting
  • Internal research
  • Operate our business and games
  • Game mechanics or functionality
  • Facilitate players’ social interactions
  • Debugging existing intended functionality
  • Product development/improvement
  • Maintaining and enhancing service
  • Auditing Player interaction & transactions
  • Advertising and marketing
  • Detecting/Protecting against security events
  • Player acquisition
Location Data, device shared location, and Wi-Fi connection location
  • Players
  • Players’ Devices
  • Data Services
  • Service Providers
  • Customer support
  • Internal analytics and reporting
  • Internal research
  • Operate our business and games
  • Game mechanics or functionality
  • Facilitate players’ social interactions
  • Debugging existing intended functionality
  • Product development/improvement
  • Maintaining and enhancing service
  • Auditing Player interaction & transactions
  • Advertising and marketing
  • Detecting/Protecting against security events Player acquisition
Inferences such as derivation of information, data, assumptions, or conclusions from any of the above categories of personal information
  • Players
  • Players’ Devices
  • Data Services
  • Service Providers
  • Social Network Services
  • Analytic Services
  • Customer support
  • Internal analytics and reporting
  • Internal research
  • Operate our business and games
  • Game mechanics or functionality
  • Facilitate players’ social interactions
  • Debugging existing intended functionality
  • Product development / improvement
  • Maintaining and enhancing service
  • Auditing Player interaction & transactions
  • Advertising and marketing
  • Detecting/Protecting against security events Player acquisition

 

Seriously permits, subject to legal and technical limitations, certain third-party advertising partners to collect information about our players through our games and our website for purposes of serving ads that are more relevant, for ad campaign measurement and analytics, and for ad fraud detection and reporting. To the extent this practice is interpreted to constitute a “sale” and/or “sharing” under relevant state laws, please see our Online Advertising section below for more information.

To Whom We Disclose Personal Information

As described in this Privacy Notice, we disclose personal information within the Seriously group of companies and with Playtika Holding Corp. and/or its subsidiaries and a variety of recipients for business purposes.

In addition to the categories of recipients identified in the How We Share Personal Data section of this Privacy Notice, we disclose personal information to, or allow access to personal information by, the following categories of recipients:

  • Cloud Storage Providers
  • Payment and Auditing Processors
  • Security Safety Vendors and Service Providers
  • Customer Service Vendors
  • Advertising and Marketing Partners

Online Advertising

The following describes the categories of personal information we have shared for a business purpose in the past 12 months.

When we serve you personalized video ads, we share your resettable identifiers provided by your mobile device’s operating system with ad networks, social media companies and other third-party businesses in the ad ecosystem. The typical resettable advertising IDs are GAID (Android) and IDFA (Apple). Third parties may use your personal information to:

  • serve relevant ads on our site, on other websites or mobile apps, or on other devices a Player may use;
  • to personalize content; and
  • to perform other advertising-related services such as reporting, attribution, analytics and market research.

In addition, in some instances, third parties may use the information for their own purposes and in accordance with their own privacy policies and terms of use, which may include providing this information to additional third parties, including other advertising networks. Seriously provides opportunities, where appropriate, for players to opt-out of the use and sharing of personal data about them for this purpose.

You may reset these identifiers from within your mobile device or limit ad tracking for your mobile device as mentioned above. Alternatively, if you would like to opt out of personalized advertising in our games, you may do so in the Advanced Settings of our games by changing the personalized/ tailored ads toggle to “off”. If you opt-out, you’ll still see ads, but they’ll most likely be less relevant.

Additional Rights

As referenced in Section 4 (“Your Rights”), you may submit a request to exercise certain rights through support@Seriously.com or through the Support page within the game you play. We will respond to your request consistent with applicable law and subject to adequate verification. We may verify your request by asking you to provide information necessary to verify your account.

You will not be discriminated against for exercising any of your rights. Please understand that, if the exercise of your rights limits our ability to process personal data (such as a deletion request), we may no longer be able to provide you with the Service.

You may appeal our decision regarding your rights request by sending an email to support@Seriously.com. We will review and arbitrate the appeal based on applicable law.

Minors

As described in our Privacy Notice, we do not knowingly collect or share personal data about children.

Authorized Agents

You may be allowed to use an authorized agent to submit requests on your behalf, if you provide sufficient information to show that the requestor is an authorized agent with written permission to act on your behalf and you verify your identity with us.

Service Difference

In each of the following instances, which we occasionally offer on some, but not all games, we may grant you virtual currency or other virtual items within the game:

Service Difference Categories of Personal Information Collected How to Opt-In to the Service Difference, if and when offered
In-game videos Identifiers, Internet or other electronic network activity information, commercial information, location data, inferences drawn Watch in-game videos that may be presented to you
In-game tailored ads Identifiers, Internet or other electronic network activity information, commercial information, location data, inferences drawn Consent to be served with ads that are tailored to your personal information and to sharing your personal information with ad networks, social media companies and other third-party businesses in the ad ecosystem
In-game surveys Identifiers, protected classification characteristics, commercial information, Internet or other electronic network activity information, location data, inferences drawn Complete a survey that may be presented to you about you and your game experience
Reviews about the game Identifiers, location data, inferences drawn Follow the instructions that may be presented to you to submit a review about the game, or rate the game, in an application store such as Google Play
Facebook connect Identifiers, Internet or other electronic network activity information, commercial information, location data, inferences drawn When offered to you, connect to our games through your Facebook account
In-game friend invitations Internet or other electronic network activity information, commercial information, location data, inferences drawn Invite your friends to download and play the game by sending an invitation from within the game, if prompted to do so
Connect to our game  Identifiers, Internet or other electronic network activity information, commercial information, location data, inferences drawn Connect to play the game at the frequency indicated to you
Join our Facebook bot Identifiers, Internet or other electronic network activity information Connect with us through our Facebook bot
Mailing list Identifiers Subscribe to our mailing list when promoted

You have a right to withdraw from the service difference at any time. To do so, please submit a request through support@Seriously.com or via the Privacy option available in the Support section in the game settings.