This Privacy Notice will be effective from 20 November 2022.
This Seriously Privacy Notice (the “Privacy Notice” or “Notice”) is provided to help you understand our practices regarding how we collect, use, share, and protect personal data. In this Privacy Notice, “Seriously” refers to Seriously Holding Corp. and its subsidiaries. We may also refer to Seriously as “we” or “us”. This Privacy Notice applies whenever you visit our websites, play the games that link to this Notice, or otherwise access any of our other products and/or services, mobile applications, or any other applicable platforms and/or devices (the “Service”).
By using the Service, you agree to the collection, disclosure, storage and use of personal data as described in this Privacy Notice. If you do not want Seriously to collect, store, use or share the personal data you provide in the ways described in this Privacy Notice, you should not play Seriously’s games or use our Service.
Seriously collects personal data to fulfil one or more of its functions and activities, as described in this Privacy Notice.
When you use our Service (including through a social network), you may give us information directly in a number of ways, including:
When you use our Service, you may also have an option to create a profile that other Seriously players can see. In your profile, you may be able to include information like:
We may collect or receive information about you from other sources like third-party applications, such as an app store, third party login service, and social networks on which you play our games. We use this information along with information you provide us directly in a number of ways as described in this Privacy Notice, for example, to help you and your friends connect or to serve you advertising tailored to your interests.
If you play Seriously’s games or access our Service on connected third-party applications or connect our Service to any third-party applications, including social networks like Facebook, Seriously may receive certain information about you from the provider of the third-party application. The information we receive depends on the Seriously game you’re playing, the third-party application, your privacy settings and, if applicable, your friends’ privacy settings on that third-party application.
For example, Seriously may collect and store some or all of the following information shared by the third-party application:
If you are unclear about what information a third-party application is sharing with us, please go to the third-party application to find out more about their privacy practices.
Cookies
Seriously, our service providers, and third parties may place cookies on your device when you access or browse the Service. A cookie is a small data file that is transferred to your device for record-keeping purposes. Information contained in a cookie may be linked to personal data. We may use cookies for purposes such as improving the quality of Seriously’s Service, making the Service easier to use, tailoring recommendations to interests and serving targeted ads. Third party advertisers may also use, place, or read cookies or other technologies as described below on your device, and those practices are subject to their own policies.
For more information on how you can opt-out of or disable cookies, please see the Your Rights section below.
Other Technologies
We, our service providers, and third parties may also employ other technologies including (i) web beacons, which may allow us to know if a certain page was visited or whether an e-mail was opened; (ii) tracking pixels, which may allow us or our advertising partners to advertise more efficiently and effectively by recognizing your device(s) on, off, and across different services and devices and identifying the source of a new installation; and (iii) local shared objects, also known as flash cookies, which may help us to reduce fraud, remember your in-game preferences, and speed up load times.
We, our service providers, and third parties may use cookies and other technologies described to collect information about your device, browser, and/or activities, such as:
We might connect this information with your social network ID and/or Seriously user ID.
We may use Google Analytics, Facebook Audience Insights, and/or other technologies that collect information about your behavior and demographics. For more information about Google Analytics, please visit www.google.com/policies/privacy/partners. You can opt out of Google’s collection and processing of data by going to http://tool.google.com/dlpage/gaoptout.
When you play our games, you generate certain information, such as information about game sessions (including timing, number and length), progress in the game (e.g, level and achievements), items collected, collaborations, and other choices you make in the game (like the way you interact with certain features or pop-ups).
You also may be able to take part in certain activities on our Service that let you communicate or share information with Seriously and/or other players. These include:
You may choose to disclose information about yourself in the course of contributing player-generated content to the Service, including in its chat rooms, blogs, message boards, player “profiles” or in similar forums through mobile services and/or through third-party sites or services, posting public comments to other players’ profiles or gameboards, sending private messages or invitations to other players, either directly on our Service or through our Service to their e-mail accounts and posting photos.
Additionally, you should be aware that any personal data you submit, including videos and images, can be accessed, read, watched, collected, or otherwise used by Seriously and by other players of these forums. Seriously is not responsible for the personal data you choose to make public in any of these forums.
We may use any information you share for any purpose as described in this Privacy Notice.
Note that you should consider any information you post or otherwise share with other players through a Service or a third-party site or service as “public” and you should have no expectation that it be kept private. Please also see Seriously’s Terms of Service for further information and guidelines about posting content through our Service.
To enable some of the social features, you may be able to import your contacts or to manually enter them so that you can locate your contacts using the Service and invite them to join you in our games or other aspects of our Service. You are responsible for getting your contacts’ permission before you give their contact details to us.
We may also get information about you from other Seriously players importing or entering their contacts.
Seriously may obtain basic information about purchases made through a third party platform or store (for example, Facebook, Apple, or Google). Our Terms of Service explain our policies and terms relevant to our charges, billing practices, third-party credits and virtual currencies.
If you purchase virtual currency or virtual items in a Seriously game on our platform, our third-party payment processors will collect the billing and payment information needed to process your charges. This may include, for example, your postal address, e-mail address, and/or payment information. Seriously’s payment processors may collect, process, store, and share information with us related to your purchases.
Seriously may use personal data for a variety of business purposes as described in this Privacy Notice, including to fulfill our contractual obligations, complete transactions you request, comply with law, and for other legitimate business purposes, such as to:
Your interactions with our Service may be tracked across platforms and/or devices.
In addition to the above, if you have provided your e-mail address to Seriously, we may use it to communicate with you in a number of ways, including to respond to customer support inquiries; keep you and others informed of your gameplay, comments from friends, and in-game status and promotions; and tell you about gift and neighbor requests. Some messages, like invitations for friends to join you in a game, may include your name and profile photo. We may also send promotional messages (“Promotional Communications”) directly or in partnership with other parties. For more information on how you can opt-out of Promotional Communications, please see the Your Rights section below.
We may use technologies that (a) may be considered automated decision-making or profiling, and/or (b) include artificial intelligence to evaluate personal data that we collect (including, for example, in-game activity and communications within our Service) to improve our Service (for example, to prioritize customer support inquiries to shorten response times, personalize the game experience, and to understand trends in response to certain features in our Service) and for other legitimate business purposes. We will not use these technologies in a way that has a legally significant impact on you, unless we have your consent or we are otherwise legally permitted to do so.
We may use personal data for any other purposes communicated to you at the point of collection, or otherwise with your consent.
We may share personal data about you between and among Seriously Holding Corp. and its subsidiaries.
Additionally, we may disclose or publish aggregated and analytical information (information about you and other players collectively that is not intended to specifically identify any individual player, for example, players between the ages of 25 and 30 who live in Chicago) and other non-personal data about our players for industry analysis, demographic profiling, marketing, analytics, advertising, and other business purposes.
In addition, we may share information (which may include personal data) with third parties (in other words, parties other than Seriously) or allow third parties to collect this information from our Service as described in this Privacy Notice.
Seriously uses its subsidiaries and other unaffiliated companies (“Service Providers”) to support the Service, for example, to assist us with processing payments, analyzing data, optimizing game play and enhancing player experience, e-mail delivery, hosting services, and managing and delivering contextual and tailored advertisements.
In most Seriously games, if you play or register through a social network (for example, Facebook Connect), your social network friends may see your name, profile photo, and details about your gameplay (like your game progression or rewards earned).
. If you use our Service in response to an invitation from another player, that player may see certain information about you and your in-game activities, including when you join and the level(s) you reach within the game. Correspondingly, in many Seriously games, other players, regardless of whether they are your social network friends or not, may be able to see details about your gameplay (including the identification of any Seriously games you have played), communicate with you within our Service, and view your game profile, which may include your name or a “game name” and your profile photo. Other players may also be able to send you game requests or even friend requests through a social network and/or Seriously’s communication channels.
We may have advertising on our Service. When advertisers or ad networks place ads in our Service, they may collect or we may share the following types of information from within our Service:
The information collected may be used to:
Advertisers or ad networks may collect this information through the use of tracking technologies like browser cookies and web beacons, and they may use a single tracking technology or multiple tracking technologies at the same time.
Please note, after clicking on a third-party advertisement, you may no longer be on a site hosted by Playtika, in an application owned by Seriously, or on the social network through which you are playing Seriously’s games.
In the event that Seriously undertakes efforts to engage in a business transition (including but not limited to a merger with and/or acquisition by another company, or sale of all or part its assets), we may disclose relevant information we have, including personal data, to the successor organization in the transition. We will make reasonable efforts as described in this Privacy Notice to let you know of the business transition before transferring personal data to the extent required by law.
We may share personal data in the following circumstances:
Depending upon the applicable law where you live, you may have the right to make requests with respect to personal data that Seriously processes about you, for example to request:
You may also have the right object to certain processing, including to opt out of targeted advertising.
Seriously allows all players to submit requests via email to support@Seriously.com or through the Support page accessible from within the game.
To manage the information Seriously receives about you from a third-party platform where you play our games, like Facebook, Apple, Amazon, etc. you will need to follow the instructions for the relevant third-party application(s) for updating your information and changing your privacy settings.
If you want to stop receiving Promotional Communications from Seriously including our newsletter, you can click on the “unsubscribe” link in any promotional email from Seriously. If you want to stop receiving texts or SMS messages from us, you can also use the “unsubscribe” link or reply “STOP” to any promotional message. Please note that it may take us some time for your opt-out to become effective.
If you want to stop receiving messages through our game pages on Facebook, you can turn off all messages through your Facebook “settings”.
When you install our apps on your mobile device, you can choose to receive push notifications, which are messages an app sends you on your device even when the app is not on. You can turn off notifications by visiting your mobile device’s “Settings”.
Additionally, in some of our game apps, you may find an option under “Settings” to turn off push notifications.
In games that serve third-party tailored ads, we provide a toggle button to disable them.
For more information about tailored advertising and your choices to prevent third parties from delivering tailored web and mobile web advertising you can visit www.aboutads.info. To opt out, for businesses that participate in the Digital Advertising Alliance, you can exercise that option at www.networkadvertising.org/choices and www.aboutads.info/choices.
If you live in the EU, you can get information and exercise your choices at www.youronlinechoices.com.
These opt-out tools are provided by third parties, not Seriously. Seriously does not control, operate, or endorse these tools or the choices that advertisers and others provide through these tools. They are listed here only as a convenience for players.
In addition, if you do not want to receive third-party tailored ads, you may opt-out by adjusting the ad tracking settings on your device. You can also reset the advertising identifier (like an IDFA) from your device’s Settings, which will prevent continued use of existing behavioral data tied to the previous advertising identifier. Further, depending on the platform provider (such as Apple or Google), you may be able to download apps, such as the Digital Advertising Alliance’s “AppChoices” app, that offer to provide you with control regarding the collection and use of cross-app data for tailored advertising. Like the opt-out tools mentioned above for web, these mobile opt-out tools are provided by third parties, not Playtika. Playtika does not control, operate or endorse these tools or the choices that advertisers and others provide through these tools.
Please note that you may still receive advertisements from Seriously and third parties within Seriously’s games even if you opt out of tailored advertising; these ads will not be tailored to you.
You can set your web browser to warn you about attempts to place cookies on your device or limit the type of cookies you allow. Flash cookies operate differently than browser cookies, and cookie management tools available in a web browser may not remove flash cookies. To learn more about and manage flash cookies you can visit the Adobe website and make changes at the Global Privacy Settings Panel.
If you disable cookies, you may lose some of the features and functionality of our Service because Playtika cookies are necessary for providing the Service.
On Seriously websites that use cookies, you can also use the cookie banner or click on the “Cookies Settings” link, to choose your preferences.
Note that Seriously does not currently respond to Do Not Track signals, whether that signal is received on a computer or on a mobile device.
You may not use the Service if you are under 13 years of age, in which case you must not create an account, access, use or download our games and/or submit any personal data through the Service or to Seriously. If you are between 13 and 18 years of age, in selected territories subject to Seriously’s sole discretion, you may use an adapted version of the Service only if your parent(s) and/or legal guardian(s) review and agree to our Terms and permit you to access and/or use our Service.
Seriously is committed to complying with laws protecting children. If you believe that your child has submitted personal data to Seriously without your consent, please contact us at support@seriously.com. Seriously will take reasonable steps to delete such information as soon as possible.
Playtika may send, access, use, and/or store personal data outside of the country or region where you live including, for example, to the United States and Israel. We may transfer personal data to our subsidiaries, vendors, business partners, and others as described in this Privacy Notice.
Laws vary from jurisdiction to jurisdiction, so the privacy laws applicable to the places where personal data is transferred to or stored, used, or processed in, may be different from the privacy laws in place where you live. When we transfer personal data outside of the location where it was collected, we put into place appropriate safeguards (including, for example, contracts) or otherwise make efforts to ensure that such transfers meet applicable local legal requirements.
By using the Service, you consent to the transfer of personal data outside of the country or region where you live. If you do not consent to such transfer, please do not use our Service.
We may retain personal data for as long as you use the Service and as necessary to fulfill the purposes for which it was collected, or as necessary to comply with our business requirements and applicable laws; to comply with any legal, accounting or reporting obligations; to resolve disputes; to protect our assets; to efficiently run our business; and to enforce our agreements.
We take reasonable steps designed to protect personal data; however, no system or network can be guaranteed to be 100% secure and therefore we cannot guarantee the security of data. To the fullest extent permitted by law, we do not accept liability for unauthorized disclosure.
The Service may include links to other websites and/or applications that are owned and/or operated by others. Any information you provide on such websites and/or apps are subject to the privacy policy on such website or app, and Seriously is not responsible for the content, privacy policy, terms of use, or security practices of such site and/or app. You should review the terms and privacy policy of any site or app that you access.
Seriously reserves the right to amend the Privacy Notice from time to time, and Seriously encourages you to consult the Privacy Notice regularly for changes.
If we make material changes to our Privacy Notice, we will tell you by placing a notice on Seriously.com and/or BestFiends.com and/or its equivalent in-game, or, if and as required by law, by sending you a notice to the e-mail address we have on file for you, prior to the change becoming effective. We may supplement this process by placing notices on game blogs, social network pages, and/or forums and on other Seriously websites. You should periodically check Seriously.com and/or BestFiends.com and this privacy page for updates.
If you have any questions, comments or concerns about our Privacy Notice or any other privacy issue please contact legalsupport@playtika.com.
If you have any questions or concerns that you think we have not adequately addressed, you may have the right to bring your question or concern to the privacy authority in the location where you live.
Seriously uses and shares information as described in this Privacy Notice. The information below supplements the Privacy Notice and is intended for consumers from select U.S. states, in accordance with applicable state laws.
“Personal Information” in this Supplemental Notice refers to any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a certain consumer or household or as otherwise defined under applicable law.
The following chart lists the categories of Personal Information we collect about players, the source of collection, and the business purposes for collection. These are also the categories of Personal Information we collected in the past 12 months and their business purposes.
A more detailed description of the particular pieces of information we collect, and their purposes is provided in this Privacy Notice.
| Category of Personal Information | Categories of Sources | Commercial or Business Purpose |
| Identifiers, such as picture, account name, device ID, email address, IP address, etc. | · Players
· Players’ Devices · Data Services · Service Providers |
· Customer support
· Internal analytics and reporting · Internal research · Operate our business and games · Game mechanics or functionality · Facilitate players’ social interactions · Debugging existing intended functionality · Product development/improvement · Maintaining and enhancing service · · Auditing Player interaction & transactions · Advertising and marketing · Detecting/Protecting against security events · Player acquisition |
| California Customer Records (Cal. Civ. Code § 1798.80(e)) such as telephone number and payment information | · Players
· Data Services · Service Providers · Social Network Services |
· Customer support
· Internal analytics and reporting · Internal research · Operate our business and games · Game mechanics or functionality · Facilitate players’ social interactions · Debugging existing intended functionality · Product development/improvement · Maintaining and enhancing service · Auditing Player interaction & transactions · Advertising and marketing · Detecting/Protecting against security events · Player acquisition |
| Protected Classification Characteristics, such as age and gender | · Players
· Service Providers · Social Network Services |
· Customer support
· Internal analytics and reporting · Internal research · Operate our business and games · Game mechanics or functionality · Facilitate players’ social interactions · Debugging existing intended functionality · Product development/improvement · Maintaining and enhancing service · Auditing Player interaction & transactions · Advertising and marketing · Detecting/Protecting against security events · Player acquisition |
| Commercial Information, such as products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies | · Players
· Data Services · Service Providers · Social Network Services |
Customer support
Internal analytics and reporting Internal research Operate our business and games Game mechanics or functionality Facilitate players’ social interactions Debugging existing intended functionality Product development/improvement Maintaining and enhancing service Auditing Player interaction & transactions Advertising and marketing Detecting/Protecting against security events Player acquisition |
| Internet/electronic Network Information, such as website or application or advertisement browsing history | · Players
· Players’ Devices · Data Services · Service Providers · Analytic Services |
· Customer support
· Internal analytics and reporting · Internal research · Operate our business and games · Game mechanics or functionality · Facilitate players’ social interactions · Debugging existing intended functionality · Product development/improvement · Maintaining and enhancing service · Auditing Player interaction & transactions · Advertising and marketing · Detecting/Protecting against security events · Player acquisition |
| Location Data, device shared location, and Wi-Fi connection location | · Players
· Players’ Devices · Data Services · Service Providers |
· Customer support
· Internal analytics and reporting · Internal research · Operate our business and games · Game mechanics or functionality · Facilitate players’ social interactions · Debugging existing intended functionality · Product development/improvement · Maintaining and enhancing service · Auditing Player interaction & transactions · Advertising and marketing · Detecting/Protecting against security events Player acquisition |
| Inferences such as derivation of information, data, assumptions, or conclusions from any of the above categories of personal information | · Players
· Players’ Devices · Data Services · Service Providers · Social Network Services · Analytic Services |
· Customer support
· Internal analytics and reporting · Internal research · Operate our business and games · Game mechanics or functionality · Facilitate players’ social interactions · Debugging existing intended functionality · Product development / improvement · Maintaining and enhancing service · Auditing Player interaction & transactions · Advertising and marketing · Detecting/Protecting against security events Player acquisition |
Seriously permits, subject to legal and technical limitations, certain third-party advertising partners to collect information about our players through our games and our website for purposes of serving ads that are more relevant, for ad campaign measurement and analytics, and for ad fraud detection and reporting. To the extent this practice is interpreted to constitute a “sale” and/or “sharing” under relevant state laws, please see our Online Advertising section below for more information.
As described in this Privacy Notice, we disclose personal information within the Seriously group of companies and with Playtika Holding Corp. and/or its subsidiaries and a variety of recipients for business purposes.
In addition to the categories of recipients identified in the How We Share Personal Data section of this Privacy Notice, we disclose personal information to, or allow access to personal information by, the following categories of recipients:
The following describes the categories of personal information we have shared for a business purpose in the past 12 months.
When we serve you personalized video ads, we share your resettable identifiers provided by your mobile device’s operating system with ad networks, social media companies and other third-party businesses in the ad ecosystem. The typical resettable advertising IDs are GAID (Android) and IDFA (Apple). Third parties may use your personal information to:
In addition, in some instances, third parties may use the information for their own purposes and in accordance with their own privacy policies and terms of use, which may include providing this information to additional third parties, including other advertising networks. Seriously provides opportunities, where appropriate, for players to opt-out of the use and sharing of personal data about them for this purpose.
You may reset these identifiers from within your mobile device or limit ad tracking for your mobile device as mentioned above. Alternatively, if you would like to opt out of personalized advertising in our games, you may do so in the Advanced Settings of our games by changing the personalized/ tailored ads toggle to “off”. If you opt-out, you’ll still see ads, but they’ll most likely be less relevant.
As referenced in Section 4 (“Your Rights”), you may submit a request to exercise certain rights through support@Seriously.com or through the Support page within the game you play. We will respond to your request consistent with applicable law and subject to adequate verification. We may verify your request by asking you to provide information necessary to verify your account.
You will not be discriminated against for exercising any of your rights. Please understand that, if the exercise of your rights limits our ability to process personal data (such as a deletion request), we may no longer be able to provide you with the Service.
You may appeal our decision regarding your rights request by sending an email to support@Seriously.com. We will review and arbitrate the appeal based on applicable law.
As described in our Privacy Notice, we do not knowingly collect or share personal data about children.
You may be allowed to use an authorized agent to submit requests on your behalf, if you provide sufficient information to show that the requestor is an authorized agent with written permission to act on your behalf and you verify your identity with us.
In each of the following instances, which we occasionally offer on some, but not all games, we may grant you virtual currency or other virtual items within the game:
| Service Difference | Categories of Personal Information Collected | How to Opt-In to the Service Difference, if and when offered |
| In-game videos | Identifiers, Internet or other electronic network activity information, commercial information, location data, inferences drawn | Watch in-game videos that may be presented to you |
| In-game tailored ads | Identifiers, Internet or other electronic network activity information, commercial information, location data, inferences drawn | Consent to be served with ads that are tailored to your personal information and to sharing your personal information with ad networks, social media companies and other third-party businesses in the ad ecosystem |
| In-game surveys | Identifiers, protected classification characteristics, commercial information, Internet or other electronic network activity information, location data, inferences drawn | Complete a survey that may be presented to you about you and your game experience |
| Reviews about the game | Identifiers, location data, inferences drawn | Follow the instructions that may be presented to you to submit a review about the game, or rate the game, in an application store such as Google Play |
| Facebook connect | Identifiers, Internet or other electronic network activity information, commercial information, location data, inferences drawn | When offered to you, connect to our games through your Facebook account |
| In-game friend invitations | Internet or other electronic network activity information, commercial information, location data, inferences drawn | Invite your friends to download and play the game by sending an invitation from within the game, if prompted to do so |
| Connect to our game | Identifiers, Internet or other electronic network activity information, commercial information, location data, inferences drawn | Connect to play the game at the frequency indicated to you |
| Join our Facebook bot | Identifiers, Internet or other electronic network activity information | Connect with us through our Facebook bot |
| Mailing list | Identifiers | Subscribe to our mailing list when promoted |
You have a right to withdraw from the service difference at any time. To do so, please submit a request through support@Seriously.com or via the Privacy option available in the Support section in the game settings.